Others in the cheese industry are speaking out too, like Neal Schuman. Schuman’s New Jersey-based company, Arthur Schuman Inc., is the biggest seller of hard Italian cheeses in the U.S., with 33 percent of the domestic market. He estimates that 20 percent of U.S. production — worth $375 million in sales — is mislabeled.
“The tipping point was grated cheese, where less than 40 percent of the product was actually a cheese product,” Schuman said. “Consumers are innocent, and they’re not getting what they bargained for. And that’s just wrong.”
The case has not yet been granted class action certification, but attorney Jason Sultzer said others have expressed interest in joining the case against Walmart.
“The case isn’t about consumers getting sick,” Sultzer said. “Regardless of the price of the product, people are still buying the product based on the label, and families are being put off. Imagine giving that to your kid with their pasta …. We’re very confident that the case is going to move forward, based on the allegations in the complaint.”